Axelerator – The next generation of 3D Planning Software.
Axelerator is a revolutionary application with built-in intelligence, automated processes and a library of smart components, complete with all metadata. The benefits from using the software are massive time savings, which makes it an optimal tool in 3D modeling for complex industrial pipe installations.
In the process of branding and launching Axelerator, our ambition was to produce a unique sound identity that captures the feeling of technology, speed and future. It had to be fresh and electric. We were thinking about technical development, processes evolving, life, industry and society moving forward. The result?
– Hit music that makes you wanna dance all night in cyberspace.
The sound identity and audio logo was created together with a promotional video about Axelerator. The aim and purpose was to capture the sense and essence of Axelerator as well as to give the viewer an idea of the benefits of the application. The video incorporates the utility in explanatory graphics, technical details and textual information. It is also meant to look really cool.