Blixtljuset is a Swedish company with long experience in the forging industry. With five different factories, specialized in different areas, they provide their customers with a wide range of products and services of highest quality.
The project included creating a whole new sound identity. Inspired by metal music and sounds of forging our vision was to catch that essence and create a unique audio.
A brand new audio logo was designed by combining the voices of metal music ambassadors with the sound of metal.
Inspired by metal music, the blacksmiths and forging tools, our goal was to communicate the skills of forging in an interesting way and draw the attention of young talent. The video was created to enhance the existing sound identity and the audio logo with multiple filmclips.
As part of the project, six different radio spots were produced in collaboration with Lejonbröder. The radio spots were broadcasted on public radio channels such as Bandit Rock and Rockklassiker.