The tradition when it comes to swedish midsummer is rain – and barbecue! Ever since 1957, our classic sausage and hamburger bread have been classic ingredients at the Swedes’ children’s parties, mountain holidays, football matches and family dinners. Equally loved by kids and grown-ups, they are a clear proof that sometimes simple is the best.
Our songwriter and music producer Tobias was part of a team that were commissioned to write a song for Korvbrödsbagarn to be used in their marketing. The song has grown over the years to become very popular with customers and the public. Did you know that the song has even been played at weddings and other ceremonies? That’s what we call a hit!
The sound identity/song came to life in Liljedals (Advertising Agency) commercial video, created to fully capture the spirit of the brand. It presents different situations, where the bread and buns are key to a more fun and pleasant experience. It also relates to their slogan – De bästa upplevelserna har man tillsammans (The best experiences are created together).