Taxi Stockholm is the biggest taxi company in Stockholm and a well-known brand both nationally and internationally. In collaboration with ad agency Windh & Co, we created the concept for their campaign “En sån dag”. Adding sound was an important part of the project, and a way to catch the audience on a deeper level and trigger a whole new sense.
Our ambition was to find a unique sound that represented the concept of the campaign, to show different situations when you might need a taxi. By choosing the song “En sån dag” as theme music, we wanted to trigger that feeling and also add a sense of humour to the concept.
The sound was added to several commercials within the campaign, and could be seen and heard on social media platforms such as Facebook, Instagram and YouTube.